Modern Day Business Demand

Barriers are being broken almost on daily bases and hands of friendship extended across the wide world. The availability and utility of computers have advanced businesses on an unprecedented rate. Today with exception to few human demands that needs specialized training and certification after long years of studies, other job demands could be handled by any aspiring individual. In most cases, a two weeks training is enough to learn the needed skills to perform optimally, while other needs are taken care of by regular short courses and seminars.

For one to remain relevant in today’s competitive market arena, many factors come into play. These include-

CREATIVITY. This is a scenario where dynamism, appealing, refreshing and consistency in change aimed towards productivity is maintained in a business arena. Creativity adds color or spice to whatever one does. It connotes that extra addition that makes you stand out from the pool of many equals. It could come in a warm looking environment and better service delivery.
USAGE OF INTERNET. Since the advent of World Wide Web, access to information has been made available at the snap of the fingers. You can reach the world by hitting just a few bottoms on the computer. More importantly sending and receiving information to and from the publics served or intended to reach has been lot easier.
UNCONVENTIONAL ADVERTISING. Advertisement for organizations remains a mode of constantly reminding your entire environment of your existence. Today embarking on such demands more funds more that one can expect. To maintain such demands, advertising has taken a new look. It goes in sponsorship of events, organizing events and branding of objects.
NETWORKING. Years ago companies operate in isolation but today they synergize. In the name of networking, co-operation and liberalism has been induced. Institutions do come together under a given umbrella to tackle challenges facing many of them. Due to this synergy, there is a free flow of ideas. Forming a common front to tackle problems has saved such groups so much of time and resources than it would have taken them each to deal on such one on one.
VOLUNTERISM. Today it is not strange to see individuals who offer their services free of charge to organizations. Many who crave to effect a change but could not have done it ordinarily have achieved it via mentorship and consultancy volunteerism. In the same vane, many qualified but unemployed persons do offer their services for free for a given period of time while consolidating their ideas and making contacts. Statistics have it that many who have offered their services for free at a certain time have ended up earning higher than most of the organizations employees who were there before him. Also it has landed them job offers beyond their choice.
SPECIALIZATION and PROFESSIONALISM. Today, organizations with do it all business plan are fast disappearing. Call them the jack of all trade. It’s now replaced with doing a little effectively. Though the theory of division of labour is older than this century, the dictate of that theory is being felt well now. Instead of diversification, being focused on only one thing has proven to yield more results.

Greening Your Hotel Meetings and Conferences – Green is For Go

Even with the current recession, business meetings in the United States alone constitute an amazing $175 billion industry, and Americans make more than 400 million long-distance business trips each year. Don’t let your hotel miss an opportunity to garner its share of group business.

Despite a global recession, investment levels in energy efficiency have remained strong, according to the Energy Efficiency Indicator (EEI) released June 3, 2010 by Johnson Controls (NYSE: JCI). As stated in this report, the primary motivation driving sustainable investments is cost savings, with 97% of respondents identifying it as significant. Or, as stated by Dennis Quaintance, CEO of Proximity Hotels (the first platinum LEED certified hotel), “It ain’t sustainable to go broke.”

What is a “Green Meeting”?

The Convention Industry Council (CIC) presented this definition: “A green meeting or event incorporates environmental considerations to minimize its negative impact on the environment.” There are almost a limitless number of ways to green a meeting – and many of these offer opportunities to save money and increase efficiency.

Event planners will look at numerous aspects of your hotel’s efforts toward sustainability, including such areas as:

· Food and Beverage: Do you maximize the use of reusable, rather than disposable glassware, flatware, tablecloths, etc?

· Registration and Exhibitions: Do you use electronic communication over paper as often as possible? Do you encourage exhibitors to do the same?

· Location: Do you offer shuttle service or mass transit? Are areas of interest and entertainment nearby in order to decrease vehicle emissions?

· Do you have an energy and water use conservation program currently in place?

Why are Green Meetings becoming more Prevalent?

There are many reasons that this green trend is growing exponentially across the globe. Consumers and businesses are becoming much more aware of their “carbon footprint” and as more companies feel the pressure to create sustainability goals, they increasingly are asking their employees to stay in green-certified hotels. Companies that are closely scrutinized by the public sector (government agencies, for example) do not want to present a mixed message to the public – stating they want to help the planet, but ignoring a hotel’s approach to sustainability when planning for a company meeting. According to the Environmental Protection Agency, an amazing 93,000 federal employees are traveling on any given business day to 8,000 locations across the country. Federal travelers alone use 24 million room nights of hotel space in the United States annually. Now add to this number businesses both large and small who are making efforts toward sustainability, and the totals can be staggering.

Are Green Meetings an Example of “Greenwashing”?

When a product or building (such as a hotel) extols its virtues of being “green”, but does so in a misleading or exaggerated way, it is described as “greenwashing”. That can be a difficult label to shed, as guests and/or groups may feel as though they’ve been misled, or worse. Many green standards are in their infancy and thus still ill-defined.. There is no need to try to fool meeting and event planners, as many of them are looking for some effort toward sustainability, and will be happy with the progress you’ve made so far and the goals you have set. Much like social media, it is important to be transparent.

Green meetings can have a tremendous impact on our environment. Most hotels purchase more products in one week than 100 families typically purchase in a year. By initiating green goals such as recycling, reducing and reusing, you can feel good that you are helping the environment in a big way, helping your revenue stream, and reducing many of your operating costs.

Who Supports Green Meetings?

Depending on where your hotel(s) are located on the globe, various government, for-profit and non-profit organizations are jumping in to assist and encourage hoteliers to go green. There is a plethora of information available to help you (some excellent web-sites are posted for you at the bottom of this publication), and the number of green experts available for consulting or commissioning grows every month.

It has been through such collaborations that some hotel brands are now “pre-certifying” a few of their prototypes. For example, Marriott has launched such a prototype for their Courtyard Hotels. By taking advantage of “volume certification” or “portfolio certification”, Marriott may be able to save property owners approximately $100,000 in design and other costs, and about six months in design time. More prototype brands are expected to follow.